Calling all Graphic Artists – Groundswell Logo Competition
The Gen08 survey of the Australian Jewish community revealed some worrying trends. Generation X & Y are more likely than their parents to be disengaged from the Jewish community. Furthermore, the transition of leadership roles within the community from the Baby Boomer generation to the next generation is perceived as occurring at a pace not dissimilar to that of a crowd of people departing shul on a day with a particularly festive and delicious kiddush.
Those closest to the Gen08 survey research feel that while we currently have a great community, our 18-34 year olds are less engaged and less active within the Jewish community than ever before. This, together with future demographic and economic challenges (e.g. aging community, less affordable housing and education), poses a real threat to maintaining the quality of community that is currently enjoyed.
This is where the Groundswell initiative comes in. According to David Werdiger, a fellow Groundswell committee member, “The Groundswell 2011 initiative intends to turn things upside down. There is so much untapped talent in our community, and that talent holds the key to discovering new ways to engage and foster better continuity. It doesn’t seem to be happening top-down with the institutions we already have, so maybe it’s time to make it happen from the ground up.”
The Groundswell committee is currently made up of a mix of community members, from a wide range of ages, religious, and political persuasions. However, the committee is only established to facilitate the genesis of Groundswell. The future is there for the taking.
Groundswell is now looking for a logo, and as part of the ground-up style, we’re looking for every opportunity to engage young people from within the community in the development process, and not just the outcomes.
Hence Groundswell is holding a competition to design its logo. We’re looking for creative young people to put forward their best entry. The winner will receive a pair of Beats™ by Dr. Dre™ Studio™ High Definition Powered Isolation Headphones, with a RRP of $499. Even more importantly, the winner will receive the recognition and satisfaction of having their design featured as the logo of great new initiative for the Melbourne Jewish Community.
To enter, or to find out more, email Frosh AT GalusAustralis dot com
Entries must be received no later than Monday August 15 2011.
Groundswell has just opened a Facebook page, and fittingly, it totally blank at the moment. We’re looking for people to join the group, invite their friends, and generate the content … and of course the logo!
The future will be what we make it.