For those who have not come across our organisation before, Magen David Adom (MDA) is Israel’s Emergency Medical Service. Come rain, hail or shine; in peace and war; no matter your race, ethnicity, religion or gender – MDA will be there in your time of urgent need.
With a fleet of 900 ambulances working out of 120 stations all over Israel, MDA has helped save lives on a daily basis since 1930. So who funds this vital Israeli organ?
Simply put, you do.
Since its inception, MDA has relied on generous donations collected through friends’ societies across the globe to stay operational. Here in Victoria, Australia, we are very proud of our State’s continuing contributions to MDA – now a globally recognised service manned by some of the best and most experienced paramedics in the world, thanks to your ongoing support.
As part of our fundraising efforts in Melbourne, we try and cater to different demographics. Similar to other community not-for-profit organisations today, our main donor base is ageing. Finding passionate contributors in younger generations is proving difficult. So MDA decided that we needed change.
Nine years ago, a small group of young Melbournian volunteers – calling themselves Young Magen David Adom Victoria (YMDA) – came together to concoct a unique fundraising opportunity for this purpose. Their vision was to create a community event for young adults to have a good night out in support of MDA – which they felt to be a very worthy cause. That year, over 800 guests felt the same way, and with that, their event was stamped into the JCCV calendar annually on AFL Grand Final Night.
Now what to call such an event? Its name would have to be catchy, enough to draw the right attention from Gen X and Y…
Seeing as one of MDA’s primary services is administering First Aid, and in doing so use many plasters and bandages (or band-aids), why not call the event PLASTERED? It’s a clever little pun, targets the right people, and allows for a cheeky snigger.
So here we are, nine years on from our very first PLASTERED event, proud to announce PLASTERED IX. It seems that simplicity is the way to go – a good night out at the lowest possible cost; and donate all proceeds to MDA in Israel.
Each year, PLASTERED raises a substantial amount of money for MDA. With the money YOU help us raise at PLASTERED IX, will contribute to the purchase of what’s called a Centrifuge. This device, while quite expensive, is crucial to the blood donation process. Israel is in dire need of these machines, and with your help on Saturday night 28th September, we hope to purchase one.
Without further ado, YMDA and MDA announce this year’s PLASTERED IX. Come down to The Espy in St Kilda to hear our line-up of fantastic DJs all generously donating their time to the cause. We hope to see you there.
For details, see our Facebook event page: http://on.fb.me/17R70DG
Like us on Facebook for future events: facebook.com/MDAVic