UAE snack bar market is forecasted to grow at a CAGR of 6.87% during the forecasted period (2019 – 2024).
– As the UAE government develops initiatives to increase health awareness, there is a high scope for products, which have health benefits, particularly with regard to obesity and diabetes.
– The focus on healthy eating habits, without compromising the taste benefits, has led to the growth of snack bars market in the United Arab Emirates . Snack bars are slowly replacing traditional chocolate and confectionary as a healthier alternative, due to high product innovation by the existing players.
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Scope of the Report
UAE snack bar market offers a range of product types including cereal, energy and other snack bars distributed through supermarket/hypermarket, convenience store, specialty stores, online stores, and other point of sales.
Key Market Trends
Cereal Bars Overshadows Other Snack Bars
Cereal bars are leading the snack bar market in the country as incorporated cereals are perceived as a healthier alternative to chocolates and other bars. UAE consumers are looking for real food ingredients, such as whole grains, fruits, nuts, and vegetables, like carrot, with zero added sugars, less artificial sweeteners, and hydrogenated fats in the meal replacement snack bars leading to the increased consumption of cereal bars majorly granola and muesli bars.
Supermarket/hypermarket Dominates the Retail Sector
Supermarket/hypermarket holds more than 50% share in the distribution channel sales. Expansion of supermarkets/hypermarkets in the region is driven by offering discounts and multiple varieties, which drive the impulse buying behavior of consumers. About 86% of the population lives in urban cities, which drives the snack bar retail sales. However, imposing VAT in early 2018 has slowed down retail sales and influenced consumer purchasing behavior. E-commerce sales of snack bar have registered a considerable growth rate in the past five years, which poses tough competition to supermarkets and convenience stores sales.
UAE snack bar market is highly fragmented due to the prevalence of a large number of players in the market. Some of the dominant players in the market are Kellogg Company, General Mills Inc., Clif Bar & Company and Nestle. Moreover, many local manufacturers are trying to enter the market in order to address the growing preferences for snack bars.
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Table of Contents
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Cereal Bars
22.214.171.124 Granola/Muesli Bars
126.96.36.199 Other Cereal Bars
5.1.2 Energy Bars
5.1.3 Other Snack Bars
5.2 Distribution Channel
5.2.2 Convenience Store
5.2.3 Specialty Stores
5.2.4 Online Stores
6 COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Most Active Companies
6.3 Most Adopted Strategy
6.4 Company Profiles
6.4.1 Kellogg Company
6.4.2 General Mills Inc.
6.4.4 Clif Bar & Company
6.4.6 PepsiCo Inc.
6.4.7 Natural Balance Foods
6.4.8 Mars Inc.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
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