The airline retail market is witnessing growth through the pre-boarding segment. This is due to the fact that the major airlines are offering an opportunity to the flyers to pre-book their merchandises, accessories, alcohol, and beauty products, among others during ticket booking. The airline customers also have the flexibility to purchase the products any time before their flights depending on the airline’s terms & conditions. The key benefit of the pre-booking of products is that customers can choose the delivery of the product at the airport or on-board. This benefits the passengers by carrying a lesser quantity of the luggage, which further reduces the risk of incurring excess baggage fees.
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The market players present in airline retailing market are mainly focusing on product enhancements by implementing advanced technologies. By signing partnership, contracts, joint ventures, funding, and inaugurating new offices across the world permit the company to maintain its brand name globally. Few of the recent developments are listed below;
2019: Lagardère Travel Retail AirAsia’s OurShop announced a strategic partnership which would enable the customers to pre-order and collect items from arrival and departure points.
2019: Eraman announced a strategic partnership with AirAsia’s Ourshop.com. The partnership would allow the customers to collect pre-booked products from a dedicated pick-up point, at the Eraman duty free outlet in klia2 at Kuala Lumpur International Airport.
2019: British Airways and Tourvest Retail Services announced partnering with several British brands to celebrate the airline’s centenary this year. Various limited edition gifts, drinks, and food would be available for customers to buy.
GLOBAL AIRLINE RETAILING MARKET – MARKET SEGMENTATION
Global Airline Retailing Market by Retail Type
Global Airline Retailing Market by Shopping Type
- Beauty Products
Global Airline Retailing Market by Carrier Type
- Full Service Carrier
- Low Cost Carrier
Global Airline Retailing Market by Region
- North America
- Asia Pacific
- Middle East and Africa
- South America
- Air France/ KLM
- AirAsia Group Berhad
- British Airways Plc
- Deutsche Lufthansa AG
- Easy Jet PLC
- Korean Air Lines Co., Ltd
- Qantas Airways Limited
- Singapore Airlines Limited
- Thai Airways International Public Co., Ltd
- The Emirates Group
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