Global App Analytics Market, By Type (Mobile app analytics, Web app analytics), Component (Software, Service), Application (Revenue analytics, App performance analytics and operations, User analytics, Ad monitoring and marketing analytics), Vertical (Banking, Financial Services, and Insurance, Retail, Media and entertainment, Logistics, travel, and transportation, Telecom and IT and others), Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa) – Forecast to 2026 Global App Analytics Market is driven by increasing demand for smart phones, which is projecting a rise in estimated value from USD 1.13 billion in 2018 to an estimated value of USD 5.76 billion by 2026, registering a CAGR of 22.61% in the forecast period of 2019-2026.
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Some of the major competitors currently working in app analytics market are Google, Amazon Web Services, Inc., Adobe, Countly, Localytics, Swrve Inc., Amplitude, AppDynamics, AppsFlyer, Heap Inc., WizRocket, Inc., ContentSquare, Mixpanel, MOENGAGE, App Annie, Apptentive, Taplytics, Inc., Others.
Market Definition: Global App Analytics Market
App analytics helps in connecting the developer tool to get the information of user that how the user is interacting with the application. The information is regarding the application engagement, usability of the app, place of finding the application & many more. It helps in analysing & measuring the data which is being generated by the usage of applications or the websites.
- Rise in the usage of smartphones & mobile application across the globe which is one of the major drivers of the market.
- Global focus on digital transformation rises the demand for web & mobile application which is more feasible & reliable source
- There is always a scepticism thought of data security or data theft of the user of the application by the user.
- Open source for all is hampering or decline the growth rate for commercial applications or paid applications.
Segmentation: Global App Analytics Market
- Mobile App Analytics
- Web App Analytics
- Revenue Analytics
- App Performance Analytics and Operations
- Api Latency and Response Time
- Crash Analytics
- Cross Platform Analysis
- User Analytics
- In-Behavioral Analytics
- Touch Heatmaps
- Ad Monitoring and Marketing Analytics
- Campaign Analytics
- Ad Attribution Analysis
- Conversion Funnel Analysis
- Banking, Financial Services, and Insurance
- Media and Entertainment
- Logistics, Travel, Transportation, and Hospitality
- Telecom and It
- Others (education, energy and utilities, and manufacturing)
- North America
- South America
- Middle East and Africa
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Key Developments in the Market:
- In December, 2018, apple announced that the developer of the application can now view the analytics such as number of downloads number of views etc. from new macOS Mojave App Store through appstore connect.
- In May, 2018 Facebook launches commerce analytics app for IOS & android which has the feature of automated insights & notification alert when there is any deduction or charge.
Competitive Analysis: Global App Analytics Market
Global app analytics market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of app analytics market for global, Europe, North America, Asia Pacific and South America.
Key Insights in the report:
- Complete and distinct analysis of the market drivers and restraints
- Key Market players involved in this industry
- Detailed analysis of the Market Segmentation
- Competitive analysis of the key players involved
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