Global marketing automation software market is driven by global focus on digital transformation, which is projecting a rise in estimated value from USD 7.69 billion in 2018 to an estimated value of USD 14.43 billion by 2026, registering a CAGR of 8.19% in the forecast period of 2019-2026. Global Marketing Automation Software Market, By Applications (Campaign Management, E-Mail Marketing, Mobile Application, Inbound Marketing, Lead Nurturing And Lead Scoring, Reporting And Analytics, Social Media Marketing, Other Applications), Vertical (Academic & Education, Advertising And Design, Banking Financial And Insurance , Healthcare, High Tech, Manufacturing And Distribution, Media And Entertainment, Retail, Other Verticals), Deployment Mode (Cloud, On Premises), End User (Small And Medium Businesses, Enterprises), Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa) – Industry Trends and Forecast to 2026
Some of the major competitors currently working in marketing automation software market are Adobe., Act-On Software Inc., HubSpot Inc., Infusionsoft, Oracle, IBM Corporation, Salesforce.com Inc, ActiveCampaign, LLC., SHARPSPRING., Microsoft, LoopFuse, Teradata, Salesfusion and Scandinavian Airlines System.
Market Definition: Global Marketing Automation Software Market
Marketing automation software can be defined as technologies and software platforms which are made for the marketing department of the organization to increase the efficiency & effectiveness of the marketing channel online. This integrates social networking & social media channels for promotion and advertising of the product or a company. Marketing automation efficiently automates the repetitive tasks within the organization, when it comes to market the products.
- Rising development of the infrastructure in the communication & digital sector across the globe.
- Rising number of mobile, smartphone & connecting device users globally is one of the major driving factors of this market to go for automation in marketing.
- There is always scepticism by the user for breach of data or there is always the chance of misuse of the data provided by the use.
- Complementary solutions availability is always a restraint as it is not feasible or available every time to have complimentary solutions of a particular technology.
Segmentation: Global Marketing Automation Software Market
- Campaign Management
- E-Mail Marketing
- Mobile Application
- Inbound Marketing
- Lead Nurturing And Lead Scoring
- Reporting And Analytics
- Social Media Marketing
- Other Applications
- Academic & Education
- Advertising And Design
- Banking Financial And Insurance
- High Tech
- Manufacturing And Distribution
- Media And Entertainment
- Other Verticals
By Deployment Model
By End User
- Small And Medium Businesses
- North America
- South America
- Rest of South America
- United Kingdom
- Rest of Europe
- South Korea
- Rest of Asia-Pacific
- Middle East and Africa
- South Africa
- Saudi Arabia
- United Arab Emirates
- Rest of Middle East and Africa
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Key Developments in the Market:
- In August, 2018, Hubspot launches conversation, i.e. a new tool which helps to build one to one relationship through features such as live chat, chat bots etc.
- In September, 2018, Hubspot launched an update for sales hub enterprise product which has the added feature of platform wide video functionality.
Competitive Analysis: Global Marketing Automation Software Market
Global marketing automation software market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of marketing automation software market for global, Europe, North America, Asia Pacific and South America.
Key Insights in the report:
- Complete and distinct analysis of the market drivers and restraints
- Key Market players involved in this industry
- Detailed analysis of the Market Segmentation
- Competitive analysis of the key players involved
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