Global fabric softener and conditioners market is expected to rise to an estimated value of USD 24.76 billion by 2026, registering a steady CAGR in the forecast period of 2019-2026. This rise in market value can be attributed to the frequent launches that are a result of innovations in the market.
Fabric softener and conditioners market report serves to be an ideal solution for better understanding of the market. It is helpful in finding out the size of the market for specific products. The report gives helpful insights which assist while launching a new product. The fabric softener and conditioners report helps business in knowing its market share over various time periods, transportation, storage, and supply requirements of its products. The market study aids in making sales forecasts for its products and thereby, establishing harmonious adjustment between demand and supply of its products. The fabric softener and conditioners market report helps the firm in exploring new uses and new markets for its existing products and thereby, increasing the demand for its products.
Key Market Competitors: Global Fabric Softener and Conditioners Market
Few of the major competitors currently working in the global fabric softener and conditioners market are Reckitt Benckiser Group plc; Henkel AG & Co. KGaA; LG Household & Health Care Ltd.; Procter & Gamble; Dropps; Colgate-Palmolive Company; Marico; Kao Corporation; The Clorox Company; Unilever; Seventh Generation, Inc.; Lion Corporation; Ecover; Godrej Consumer Products Limited; AlEn USA; S. C. Johnson & Son, Inc.; Norfil; Church & Dwight Co., Inc.; Melaleuca Inc. and Pigeon Home Products Corporation.
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Key Developments in the Market:
In March 2018, Unilever announced that they had completed the acquisition of Quala’s beauty & personal care and home care product brands. This acquisition further expands the brands and products available to Unilever also expanding their presence in providing consumer goods globally.
In September 2016, Henkel AG & Co. KGaA announced that they had completed the acquisition of The Sun Products Corporation which will help to promote the standing of Henkel in laundry products for the North American region. They will also be able to expand their laundry-based brands and products.
Benefits associated with the usage of products such as wrinkle-free clothes, enhanced sustainable color & fragrance, better softness and overall comfort to the wearer of clothes; this factor is expected to drive the growth of the market
Increase in the number of women population employed in the working environment resulting in rise of demand for better laundry products and systems; this factor is expected to drive the growth of the market
Lack of usage of these products from the millennial population globally; this factor is expected to restrain the growth of the market
Concerns regarding the effects of these products on the environment and water bodies; this factor is expected to restrain the growth of the market
Research objectives of the Fabric softener and conditioners market research report-:
- It deliberately analyzes the development factors, trending patterns and their effect on the Fabric softener and conditioners market
- It gives stick point examination of continuously evolving market elements and keeps you ahead of contenders.
- It defines smart business methodologies by giving deep knowledge into the market focus and directing a nitty gritty investigation of executive framework of market sections.
- It predicts the future market performance and its outcomes during the forecast time i.e. 2019-2026.
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Segmentation: Global Fabric Softener and Conditioners Market
By Product Type
(Fabric Softener, Fabric Conditioners),
(Store-Based Retail, Non-Store Retail),
(North America, South America, Europe, Asia-Pacific, Middle East and Africa)
Competitive Analysis: Global Fabric Softener and Conditioners Market
Global fabric softener and conditioners market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of fabric softener and conditioners market for global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.
Key Insights in the report:
Competitive analysis of key competitors involved in the market
Complete analysis of market segmentation and which segments are set to flourish in the forecast period of 2019 to 2026
Market drivers and restraints analysis along with the analysis of the market structure
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