Global Content Marketing Software Market is driven by increasing demand for quality content for better customer experience, which is projecting a rise in estimated value from USD 4.34 billion in 2018 to an estimated value of USD 17.01 billion by 2026, registering a CAGR of 18.62% in the forecast period of 2019-2026.
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Few of the major competitors currently working in content marketing software market are
Oracle,
Adobe,
Salesforce.com, inc,
HubSpot, Inc.,
Alma Media,
Curata, Inc.,
NewsCred,
Contently,
Percolate Industries, Inc.,
SPRINKLR INC.,
ScribbleLive,
PathFactory,
Uberflip,
SnapApp, Inc.,
OneSpot,
Skyword Inc.,
Alluresoft, LLC,
Scoop.it Inc.,
BrandMaker GmbH,
MINTENT,
Wedia,
Kapost,
Vendasta,
Social Annex, Inc.
Content marketing software can be defined as software which helps in managing the content process. It is used to measure the content effectiveness & also in distributing, managing, creating & storing the content. Some of the core functionalities of content marketing software are workflows and resource assignment, collaboration and content creation, asset storage, reporting and analytics and others.
Market Drivers:
- Growing importance of customer engagement & adoption of personalized marketing through content marketing software.
- Increase in the applicability of Omni channel Message for better or enhanced customer experience.
Market Restraints:
- Lack of skilled marketing personnel who can perform analytics & interpretation on the data from multiple sources.
- There is always a concern for the security of data as chances of data theft are always there
Segmentation: Global Content Marketing Software Market
By Component
- Software
- Lead Generation
- Brand Awareness
- Customer Acquisition
- Others
- Services
- Professional Services
- Integration
- Consulting
- Training and Support
- Managed Services
By Organization Size
- Small and Medium-Sized Enterprises
- Large Enterprises
By Content Type
- Social Media
- Blogs
- Videos
- Infographics
- Others
By Industry Vertical
- Banking, Financial Services, and Insurance
- Telecom and IT
- Consumer Goods and Retail
- Education
- Media and Entertainment
- Healthcare and Life Sciences
- Travel and Hospitality
- Government
- Transportation and Logistics
- Manufacturing
- Others
By Geography
- North America
- South America
- Europe
- Asia-Pacific
- Middle East and Africa
Table of Contents
- Introduction
- Market Segmentation
- Market Overview
- Executive Summary
- Premium Insights
- Global, By Component
- Product Type
- Delivery
- Industry Type
- Geography
10.1. Overview
10.2. North America
10.3. Europe
10.4. Asia-Pacific
10.5. South America
10.6. Middle East & Africa
- Company Landscape
- Company Profiles
- Related Reports
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Key Developments in the Market
In November 2018, Contently launched its Customer Advisory Board which will recognize best strategic partner of contently on the basis of excellent content program demonstration. This will provide a platform to share best practices & connect with esteemed peers.
In January 2018, Alma Media will deploy Salesforce Data Management Platform which will enhance the development of customer experience who are more concerned about the data through external & internal data support.
Competitive Analysis: Global Content Marketing Software Market
Global content marketing software market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of content marketing software market for global, Europe, North America, Asia Pacific and South America.
Key Insights in the report:
- Complete and distinct analysis of the market drivers and restraints
- Key market players involved in this industry
- Detailed analysis of the market segmentation
- Competitive analysis of the key players involved
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