The Global Insights-as-a-Service Market is set to witness a healthy CAGR of 24.1% in the forecast period of 2019 to 2026. The report contains data of the base year 2018 and historic year 2017. This rise in the market can be attributed due to increment in IoT, data analytics and competition in the sector. Few of the major competitors currently working in global insights-as-a-service market areDeloitte Touche Tohmatsu India LLP, Capgemini, SmartFocus, GoodData Corporation, NTT DATA Corporation, Dell Inc., Oracle, Accenture, Microsoft, Sand Hill Group, Dynatrace LLC., Tata Consultancy Services Limited., Juniper Networks, Inc., INSIGHT, Nokia , Wipro Limited, Hitech BPO, Tiger Analytics.,  Analytics Quotient, Concentrix Corporation, Mastercard and among others.

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Market Definition: 

Insights-as-a-service is a cloud-based service by providing insights to business corporations and also assists to provide specific measures that are important to utilize these insights for achieving the business goals. It is one of the fastest growing technologies in business intelligence. The process comprises of analysis of the several types of data such as company data, trend analysis insights and different factors to provide optimized business intelligence. SMEs are highly adopting insights as a service that enables various benefits such as immediate response, fast decision making and customer satisfaction among others.


Global Insights-as-a-Service Market By Type (Descriptive Insights, Predictive Insights, Prescriptive Insights), Application (Revenue Cycle Management, Governance, Risk, and Compliance Management, Customer Life-Cycle Management, Branding and Marketing Management, Strategy Management, Supply Chain Management), Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud), Organization Size (Large Enterprise, Small and Medium Enterprise), Vertical (Banking, Financial Services, and Insurance (BFSI), Healthcare and Life Sciences, Retail and Consumer Goods, Energy and Utilities, Manufacturing, Telecommunication and IT, Government and Public Sector, Others), Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa) – Industry Trends and Forecast to 2026

Market Drivers:

  • Increasing IOT industry is driving the growth of the market
  • Growing demand for business intelligence is a driver for the market growth
  • Rising need of customer management is boosting the growth of the market
  • Increasing competition in various sectors is contributing towards the market growth

Market Restraints:

  • Issues related to data security and privacy concern is hampering the market growth
  • Insights-as-a-service depends on the Saas solutions for insights as well as for the data which will restrict the growth of this market

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Segmentation: Global Insights-as-a-Service Market

By Type

  • Descriptive Insights
  • Predictive Insights
  • Prescriptive Insights

By Application

  • Revenue Cycle Management
  • Governance, Risk, and Compliance Management
  • Customer Life-Cycle Management
  • Branding and Marketing Management
  • Strategy Management
  • Supply Chain Management

By Deployment Model

  • Public Cloud
  • Private Cloud
  • Hybrid Cloud

By Organization Size

  • Large Enterprise
  • Small and Medium Enterprise

By Vertical    

  • Banking, Financial Services and Insurance (BFSI)
  • Healthcare and Life Sciences
  • Retail and Consumer Goods
  • Energy and Utilities
  • Manufacturing
  • Telecommunication and IT
  • Government and Public Sector
  • Others

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