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Global Application-to-Person (A2P) Messaging Services Market by Worldwide Trends And Forecasts 2019-2024 | CAGR of 4.2%

Application-to-Person (A2P) Messaging Services Market Report 2024

This report focuses on Application-to-Person (A2P) Messaging Services Market volume and value at the global level, regional level, and company level. From a global perspective, this report represents the overall Application-to-Person (A2P) Messaging Services market size by analyzing historical data and future prospects.

“Businesses spent USD24 billion on A2P messaging in 2018; this will grow to USD40 billion by 2024.”

The number of application-to-person (A2P) messages is increasing worldwide because businesses are introducing mobile and digital channels in order to interact with their customers and recruit new ones. Person-to-person (P2P) SMS messaging traffic has progressively been overtaken by that from OTT services, but SMS is currently still the most-used channel for A2P communication, and it will remain so until 2024.

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This report provides:

an outlook on the application-to-person (A2P) messaging services market worldwide, including:, traffic estimates and forecasts up to 2024, business spend estimates and forecasts up to 2024, traffic and spend by use case, traffic and spend by industry vertical, and a breakdown of the A2P messaging services market by region.,

Geographical coverage

Central and Eastern Europe (CEE), Developed Asia–Pacific (DVAP), Emerging Asia–Pacific (EMAP), Latin America (LATAM), Middle East and North Africa (MENA), North America (NA), Sub-Saharan Africa (SSA), Western Europe (WE), and Worldwide

Key metrics

  • Application-to-person non-operator/OTT services outgoing traffic
  • Application-to-person operator IP-based services outgoing traffic
  • Business spend on messaging traffic
  • Business spends on fixed fees
  • Application-to-person business spend and outgoing traffic by use case
  • Application-to-person business spend and outgoing traffic by industry vertical

Use cases

  • Reminders and notifications
  • Promotional
  • Message-based surveys
  • Security
  • Customer service and support
  • Other

The 2019 study on the Global Application-to-Person (A2P) Messaging Services Market is combined with the global industry’s primary and secondary research. The global Application-to-Person (A2P) Messaging Services reports and provides detailed projections for the growth trajectory of the market during the forecast period (2019 – 2024)

Industry verticals

Education, Financial services, Government and non-profit, Healthcare, Retail, Real estate, Internet, media and entertainment, Travel, transportation and hospitality, Telecoms and utilities, and Other industries

Table of Contents

6.Worldwide trends

Worldwide: SMS was the main channel for A2P messaging in 2018, and it will remain so up to 2024; OTT services will make up for most of the traffic growth

Worldwide: businesses spent USD24 billion on A2P messaging in 2018; this will grow to USD40 billion by 2024

Worldwide: reminders, notifications and promotional use cases account for the largest share of spend, but customer service spend will grow the most

Worldwide: internet, media, entertainment and financial services accounted for 50% of the A2P spend in 2018; they will retain the largest market share in 2024

Worldwide: global OTT platforms are beginning to focus on A2P messaging in order to secure a central role in the communication between brands and consumers

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List of Figures:

Figure 1: A2P messages sent per year, by channel, worldwide, 2013–2024

Figure 2: A2P spend, by channel, worldwide, 2013–2024

Figure 3: A2P spend by use case, worldwide, 2013–2024

Figure 4: Number of A2P messages sent for the customer service use case, by channel, worldwide, 2013–2024

Figure 5: Business spend on A2P messaging services, by industry vertical, worldwide, 2013–2024

Figure 6: OTT IP A2P traffic per handset per month, by region, 2018–2024

Figure 7: Operator IP messaging traffic per handset per month, by region, 2018–2024

Figure 8: Segmentation of business customers in the A2P messaging market

Figure 9: Number of A2P messages sent each year, by channel, Western Europe, 2015–2024

Figure 10: A2P messaging spend, by channel, Western Europe, 2015–2024

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