In RTB, advertising inventory is purchased and sold on a per-impression basis through a programmatic platform that works extremely fast and delivers accurate data to the related stakeholders. The system enables advertisers to manage and optimize their ads on multiple ad networks to reach their target customers in a cost-effective way. The growth of the RTB market can be attributed to the growing trend of social media platforms and the continuously increasing number of internet users. Furthermore, the integration of artificial intelligence (AI) and machine learning (ML) techniques in RTB platforms is an opportunity in the market that allows the service providers to offer innovative features to its customers and help them generate more revenue.
“Real-time Bidding Market is growing at +31% CAGR during the forecast period 2020-2026. The increasing interest of the individuals in this industry is that the major reason for the expansion of this market”.
Real-time Bidding Market research report is the new statistical data source added by A2Z Market Research. It uses several approaches for analyzing the data of target market such as primary and secondary research methodologies. It includes investigations based on historical records, current statistics, and futuristic developments.
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Note – In order to provide more accurate market forecast, all our reports will be updated before delivery by considering the impact of COVID-19.
Top Key Players Profiled in this report are:
Google (US), WPP (UK), Adobe (US), Criteo (France), Facebook (US), Smaato (US), Yandex (Russia), PubMatic (US), Salesforce (US), Rubicon Project (US), MediaMath (US), MoPub (US), AppNexus (US), Platform One (Japan), Verizon Media (US)
Key Influence of the Real-time Bidding Market report:
- Comprehensive assessment of all opportunities and risk in the Real-time Bidding Market.
- Real-time Bidding Market recent innovations and major events.
- Detailed study of business strategies for growth of the Real-time Bidding Market-leading players.
- Conclusive study about the growth plot of Real-time Bidding Market for forthcoming years.
- In-depth understanding of Real-time Bidding Market-particular drivers, constraints and major micro markets.
- Favorable impression inside vital technological and market latest trends striking the Real-time Bidding Market.
- To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia, and Rest of the World (ROW).
- To provide country level analysis of the market with respect to the current market size and future prospective.
Various factors are responsible for the market’s growth trajectory, which are studied at length in the report. In addition, the report lists down the restraints that are posing threat to the global Real-time Bidding market. It also gauges the bargaining power of suppliers and buyers, threat from new entrants and product substitute, and the degree of competition prevailing in the market. The influence of the latest government guidelines is also analyzed in detail in the report. It studies the Real-time Bidding market’s trajectory between forecast periods.
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The cost analysis of the Global Real-time Bidding Market has been performed while keeping in view manufacturing expenses, labor cost, and raw materials and their market concentration rate, suppliers, and price trend. Other factors such as Supply chain, downstream buyers, and sourcing strategy have been assessed to provide a complete and in-depth view of the market. Buyers of the report will also be exposed to a study on market positioning with factors such as target client, brand strategy, and price strategy taken into consideration.
The report provides insights on the following pointers:
- Market Penetration: Comprehensive information on the product portfolios of the top players in the Real-time Bidding market.
- Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
- Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
- Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Real-time Bidding market.
Table of Contents
Global Real-time Bidding Market Research Report 2020 – 2026
Chapter 1 Real-time Bidding Market Overview
Chapter 2 Global Economic Impact on Industry
Chapter 3 Global Market Competition by Manufacturers
Chapter 4 Global Production, Revenue (Value) by Region
Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions
Chapter 6 Global Production, Revenue (Value), Price Trend by Type
Chapter 7 Global Market Analysis by Application
Chapter 8 Manufacturing Cost Analysis
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
Chapter 11 Market Effect Factors Analysis
Chapter 12 Global Real-time Bidding Market Forecast
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