Sci-Tech

Microsoft introduces Clarity, a free and intuitive analysis tool

Just a few days after the new version of Google Analytics, Microsoft is introducing Clarity, a free tool that can be used to analyze website traffic in an innovative way while protecting user privacy.

Clarity will “help website managers improve their experience by better understanding the behavior of their visitors,” writes the Redmond company in a blog post. The tool has been designed so that anyone can use it. It is therefore very intuitive and does not require advanced knowledge to understand and use it. In accordance with the GDPR (General Data Protection Regulation), Clarity respects the security of user data.

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The platform enables you to “make informed decisions about changes to your website based on real evidence”. Microsoft also makes sure that usage doesn’t slow down your website, regardless of whether you have 1 million or 1 million visitors a day. Clarity is based on three very different tools to assist website owners.

© Microsoft

Insights dashboard

The first is probably the most “classic”. Insights Dashboard provides metrics for analyzing page traffic:

“At a glance, you can see how many people are clicking non-existent links or how many people are on a page looking for something they can’t easily find. You can also see how many javascript errors are occurring at the same time with your customers or how much time the average user spends browsing your website. “

It has session filters that you can use to dig deeper into specific user behaviors.

© Microsoft

Playback session

Based on machine learning, you can use this tool to replay a user’s session. You can see what media is being used, how much time is being spent on a particular page, scrolls, quick returns, and so on. Microsoft has also added analytics behaviors to better understand the site’s strengths and weaknesses. For example, it is possible to see “anger clicks”, “death clicks”, or even “excessive scrolling”.

The first are people who click multiple times on a place thinking it will take them somewhere, the second are clicks going nowhere, and the last is related to unnecessary scrolls on the page that can lead a user to them leaves.

© Microsoft

Heat maps

The Heatmaps tool provides heatmaps that highlight the most popular locations and vice versa. It analyzes clicks and scrolls: the red color indicates the places that attract the most attention, and the blue color indicates the places that are ignored. Microsoft explains how heatmaps will perfect your website:

“Clickable maps show you the content of the web pages that users interact with the most. The areas marked in red have the highest click frequency and are generally centered on points of convergence. They should match the parts of your website that you want people to click on. If it doesn’t, you should edit your page to align it. “

If you are interested in Clarity, you can already use it on the Microsoft website.

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